Analytics Ressources

• Setting up Advanced Segments for Brand Names (via SEOmoz)
  This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand - when you have multiple brand keywords and where your brand keywords mirror your non brand keywords.
• Use Google Analytics Custom Reports to Increase Revenue (via SEOmoz)
  A Use Case for Custom Reports in Google Analytcss
• Google Analytics Update on Visits Metric (via Avinash Kaushik)
  Recently Google Analytics changed the way sessionization algorithm - how the a session starts, duration and end of a Visit is computed. Kaushik presents a video full of surprises
• How to Truly Win on the Internet
  An Interview with Avinash Kaushik on how to succeed in the digital world using key insights to evaluate and refine the customer experience.
  Providing 3 "Must-Measure" KPIs: Task Completion Rate, Economic Value Added & Bounce Rate.
• Hidden Treasures Within Google Analytics
  Matt McGee about regular expression and it's power in Google Analytics
• Geotargetable domains
  Overview on how Googgle treats various domains: Generic Top Level Domains (gTLDs), Regional top-level domains (rTLDs) and Generic Country Code Top Level Domains (gccTLDs)
• 50 Google Analytics Resources - Edition 2011
  This list provides 50 resources intended to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more.
• Analyze This Event Tracking 101 For Google Analytics
  By adding a simple piece of code to the link for each image, tab, button, graphic or even text link - we can run easy to read and understand reports on how our visitors are interacting with our websites.
• Custom Variables and Advanced Segments
  A Custom Variable in Analytics lets you tag either a page view, a session, or a visitor as having a certain attribute.
• Understanding Google Analytics Custom Reports
  Simply put, custom reports help you, the analyst, save time. Why bother using the standard GA reports when you can create a report that contains the exact information that you, or some other stakeholder, wants?
• Tracking Keyword Ranking Position with Google Analytics
  Google recently announced a change in the format of the referring URL for visitors finding your site through keyword searches.The new format promises to reveal much more information about the search result rankings that was previously available, and this post will show you how to take advantage of that information to tune your SEO efforts using Google Analytics.
• Using segmentation to drive insights and actions
  A step-by-step example to illustrate how to apply “standard ” and context-related segments, to drive insights and the resulting actions.
• Analytics Mashup for Reporting
  This blog post is going to show you how to create a custom report by connecting a Google Spreadsheet directly with your data from Google Analytics.
• 7 Simple Mistakes in Data Analysis [Kaushik]
  This blogpost is a collection of tips for friends who are just starting out. Each tip is a "simple" mistake that is easily avoided.
• 10 Google Analytics Browser Extensions to Save Time
  Check out these 10 extensions to save time while improving your use of Google Analytics.
• Which Web Analytics Is Best - and Why
  With all of the different Analytics products out there, which ones should you use and which ones should you ignore? This post tries to answer...
• Tips for Advanced Segmentation in GA
  Shows some advanced segments, how to do multiple goal conversion tracking and cross domain tracking.



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